This is What Booze Gentrification Looks Like

Spotted today in Berkeley:

Cask on College store
Cask on College in southern Berkeley.

What was once a corner liquor store is now an “artisinal beverage purveyor.” Located at College and Alcatraz avenues, Cask on College opened last summer. It is just over the border from Oakland’s Rockridge neighborhood, which we are contractually obligated to refer to as “trendy.” Clearly, we’re seeing changes in the character of the area’s drinking options, and dive bars are being literally pushed out of the neighborhood. Sorry tallboy fans, it’s all maple notes and citrus finishes now. Next thing you know, someone’s going to stencil “Die mixologist scum!” on the sidewalk.


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